Our forefathers, parents, everyone says — honesty is the best policy.

But I say, nothing beats curiosity. Why? One word: competition. I mean, who are we kidding?

Here’s what I mean — in a competitive environment, you can’t just be honest and expect sales to roll in based on your USPs alone. Let’s be real, unless you have a gigantic budget, that won’t cut it.

That being said, curiosity on the other hand leads the mind to googling or finding ourselves using ChatGPT/Gemini or any Ai tool for that matter to make ourselves more aware and get to know the iconic, Whys? Hows? Where and When?

But, who feeds this curiosity, well. It’s not just the Ai but also the influencers you are working with. The whole reason why they start their content with a hook, is to get you curious and bam! Before you know it, you end up watching the entire reel. 

But is your agency able to deliver this kind of a hook/curiosity in the minds of the people? Ask yourself again, are you sure, it’s a hook worthy reel? Is it actually going to help you make the buzz you are looking for?